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Gartner’s Hype Cycles identify where emerging technologies lie in terms of maturity. This week they released the Hype Cycle for Cloud Computing.
What is the hype cycle and how do you use it?
“Gartner Hype Cycles provide a graphic representation of the maturity and adoption of technologies and applications, and how they are potentially relevant to solving real business problems and exploiting new opportunities. Gartner Hype Cycle methodology gives you a view of how a technology or application will evolve over time, providing a sound source of insight to manage its deployment within the context of your specific business goals.”. See Gartner’s page dedicated to Hype Cycles for more detail.
The Hype Cycle for Cloud Computing, 2012:
Software-as-a-Service lies in the “slope of enlightenment” with Gartner predicting it will reach the “plateau of productivity” in 2-5 years. Gartner believe more than 50% of enterprises will have some form of SaaS in place by 2015. Factors driving this adoption are listed as customer relationship management, analytics, budgetary restraints and aligning IT more efficiently with strategic goals.
It is also interesting to see Big Data on the Hype Cycle, again 2-5 years off the “plateau of productivity” but having not yet reached the peak of its hype. We have written extensively recently about the role of cloud analytics in tackling Big Data.
Louis Columbus writing for Forbes points out that cloudwashing continues to “cause confusion” within the cloud market however… “Cloud vendors who have the expertise gained from delivering cloud platforms on time, under budget, with customer references showing results are starting to overtake those that using cloudwashing as part of their selling strategies.”